PROJECT NAME
McVitie's Probix Concept
ROLE
Brand's Product Identity
Packaging Design
Art Direction
DATE
November 2022
For this project, I collaborated with a group of University of Westminister students who presented me with the concept for a new protein bar product line for McVitie’s. The aim was to create visually appealing packaging designs for the snack bars and the package box for a set of six bars.
To ensure success, I carefully analyzed their proposed product launch strategy and recommendations for the brand. My role was to create packaging designs that aligned with McVitie’s brand guidelines while effectively showcasing the new product line. Through my expertise in visual design, I delivered a concept that met the requirements of the project brief and exceeded the expectations of the stakeholders.
For the McVitie's Probix product line, I designed packaging that effectively communicated the unique flavors of Orange Jaffa, Fruit&Nut, and Peanut Butter using distinct colors. This approach ensured that the flavors stood out while maintaining a cohesive brand image for McVitie's, ultimately contributing to the product line's success.
