— PROJECT NAME

27° Lifestyle

— ROLE

Brand Identity

Art Direction

Project Management

— DATE

May 2023

27° Lifestyle is a resort wear brand that focuses on creating vibrant, trendy, and breathable fashion for travellers. The brief was to build a niche brand that stands out with minimalist, chic styles and colourful designs that become the talk of every holiday. 

To achieve this, I developed a brand identity that complements the clothing styles and its brand vision, expressing it through brand elements inspired by tropical theme. Further, developed a tagline that is aspirational yet relatable to the affluent consumers.