PROJECT NAME

VIAJE 2019 / CultFest

ROLE

Brand Identity

Conceptualisation

Art Direction

Client Pitching

DATE

February 2019

As a freelance event brand designer, I was tasked to conceptualize and design an event that embodies the culture of Karnavati University. The event, VIAJE 2019, aimed to unite every department, faculty, and student to celebrate their talents and enthusiasm with a touch of entertainment.

To achieve this, I developed a solid brand identity that will stand the test of time. I chose vibrant and diverse colors to express the energy of the event. For the logo, I drew inspiration from the university campus and used its contours to represent the purpose of the event.

The goal of VIAJE 2019 was to create an unforgettable experience that celebrates the uniqueness of the Karnavati University culture.