PROJECT NAME

Reckon Diagnostics P. Ltd.

ROLE

Brand Identity

Conceptualisation

Art Direction

Client Pitching

DATE

July 2020

I worked on this project at StudioTik:Tok Pvt. Ltd. Our team was tasked with revamping the visual identity and packaging for Reckon Diagnostics P. Ltd, a well-known pharmaceutical diagnostics company located in Vadodara, Gujarat, India.

The project involved creating a new brand identity and stationery collaterals that reflected the company's innovative and modern approach. As a manufacturer and developer of clinical diagnostics solutions, we designed a packaging solution that incorporated subtle elements of biochemistry. In addition, we developed a unique mascot for the brand, which takes the form of a drop of blood. Our goal was to create a refreshed visual identity and packaging that would better represent Reckon Diagnostics' expertise and reputation in the industry.