— PROJECT NAME

Kosha – Adventure Clothing

— ROLE

Research

Brand Identity

Conceptualisation

Art Direction

Client Pitching

— DATE

June 2018

Kosha is an adventure clothing brand based out of Mumbai. They have been in market for over 20 years by the name Premm’s which rebranded to Kosha in present. The challenge was to reconceptualise the visual identity with an approach of raw experience while wearing their product range that helps you in adventures.

This project was a projected concept developed during my internship at Dynamite Design, Mumbai. The work prospect was to develop a visual identity and client pitching presentation. Creating a visual identity for the city of Vadodara to break the stereotype thinking of the people & to communicate young and energetic cosmopolitan city for the inhabitants and visitors.